Spreadable Media in the Fitness Industry

So here we are again! Last time round, I spoke about how 'Will Digital Disruptions impact the Fitness?' (Click the link to find out more about that!) But today I will be discussing the spreadability of the media in the fitness industry. Before I begin, let's take a look at what spreadable media actually is.... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

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