Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →
Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →
MDT Video Podcast: eSports in a Newer Media Ecology This video blog aims to explore the rise of eSports in a newer media ecology through looking at the 1st and 2nd of the 5 insights outlined by Andy Miah, the expansion of what counts as sport and physical activity; and the rise of eSports. The... Continue Reading →
Before the birth of social media we had newspapers, radios and television as our main source of media. An article written by Boston University states that Television was seen as the main source of media influence in the 1960's until the mid 20th century. These were easy to control and dictate was was shown and... Continue Reading →
The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →
Media and Digital Transformation in Sport 