Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

Meet the Team – Rachel Hatley

Hi! My name is Rachel Hatley, I am 21 years old and currently undertaking my postgraduate MSc degree in Sports Marketing. I come from Nottingham, in the UK, where I was introduced to sport at a very young age. At the age of 3 I was a very keen ballet dancer, I even started competing... Continue Reading →

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