Audio Podcast: Fantasy football as a new media platform

Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today's episode is an audio podcast hosted by myself, with guest presenter and Leeds United TV host Jack Durkin, who discuss different elements of how fantasy football as... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

Sports media ecology: an analysis of the present

From the first blog where I spoke about the past sport media, it is now time to move on to more recent day media with the present  media ecology.  As we are now living in a more digital world with it growing since the 1980s with a large increase from the 1990s/2000s (Delfanti & Arvidsson,... Continue Reading →

The unknown! A discussion about virtual reality and the world of Esports

The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Podcast Two – Avenues for New Sports Media

In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc

Where are we now? An Introduction to ‘New’ Media

In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant pastime of the masses became so important to many of us to a point where during its absence in the course of the current Covid-19 pandemic we might have... Continue Reading →

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