The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
Despite the improvements towards reaching gender equality in sports, female athletes still face numerous obstacles. The media, for example still present sports with an underlying male and female split. Sports such as football and rugby are masculine with gymnastics and netball being grouped as female sports, aligning with the traditional ideology that men and women... Continue Reading →
The way we consume sport has changed massively since the 17th century. As generations have passed, more people have grown up with technology, creating a movement away from traditional media. Even though newspapers are still around today and are still a prolific way for a specific demographic to consume media, for most of us we... Continue Reading →
Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today's episode is an audio podcast hosted by myself, with guest presenter and Leeds United TV host Jack Durkin, who discuss different elements of how fantasy football as... Continue Reading →
In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →
From the first blog where I spoke about the past sport media, it is now time to move on to more recent day media with the present media ecology. As we are now living in a more digital world with it growing since the 1980s with a large increase from the 1990s/2000s (Delfanti & Arvidsson,... Continue Reading →
The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc
In the second blog of this series we look at the introduction of digital media and begin to understand what it brings to sports media.
Media and Digital Transformation in Sport 