How has social media changed the athlete-fan relationship?

The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →

Future of Sports

Toronto's new Esport arena expected to open in 2025 With the advancements in technology and the development of new ideas to improve sport, what will the future of sport look like? The sports landscape has been experiencing a technological change for some time now since the birth of the internet in the early 20th century.... Continue Reading →

Affects of Social Media in American Football

Social media is a powerful tool that can do just as much harm as it can good. Social media promotes conversations about anything that people will have a voice about. Athletes have a lot of power on social media because of their platform and the way they are viewed in the public. Everything they do... Continue Reading →

Spreadable Media in Sport

Before the birth of social media we had newspapers, radios and television as our main source of media. An article written by Boston University states that Television was seen as the main source of media influence in the 1960's until the mid 20th century. These were easy to control and dictate was was shown and... Continue Reading →

Meet the Team – Corey Hammond

I'm Corey, a 21 year old Strategic Sport Marketing student from Nottingham studying at Leeds Beckett University, I completed my undergraduate degree in Marketing at Sheffield Hallam University before moving cities to Leeds to further my studies. My aspirations for the future involve working within a sport marketing firm focusing on athlete and brand management... Continue Reading →

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