How Augmented Reality can help in the fan experience and engagement transformation in Sports

Augmented Reality, Virtual Reality, and Mixed Reality are all concepts that always amaze an average day-to-day consumer of media in any form. From the transformation of the telephone to a classic phone and then to a smartphone, the technological revolution in the industry has been nothing but spellbinding. Now moving onto a phase wherein one... Continue Reading →

Has Instagram created the Fake Footballer?

From a very static internet showing one-way communication in web 1.0, towards web 2.0 that encourages complex networking, interaction, the main characteristics of social media include; framework for participation, content agnostic, community features (Lingren, 2021). The creation of social profiles has aided the rapid rise of Instagram in a sporting sense, football clubs can now... Continue Reading →

Social Media: The Future of the Sport Media Ecology?

In previous blogs of mine I have focused on the transformation of the relationship between media and sport and the theories surrounding this process, but, in this blog, I wanted to change perspectives and predict what the future of the sports media ecology will look like with social media being ever present in the lives... Continue Reading →

Birth of New Media Consumer Consumption

The pandemic has forced the sports industry to get creative and find new ways to intergrade old media with new media. Ever since the birth of the internet people have found new ways to interact with each other on a technological level. That has constantly grown over the years with the emergence of MSN messenger,... Continue Reading →

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