Past relationships between the media and sport have founded today’s interpretation of different broadcasted sports. Luhmann, (2000, p1) stated “whatever we know about our society or indeed about the world in which we live, we know through mass media”. Mass media can be credited to reaching a mass audience through a different degree of formats.... Continue Reading →
Hello and welcome to my media transformation series! This is the first blog post of the series and will start to dissect how sport was covered and consumed by fans in more traditional times through three main forms of media. The word media can hold a vast range of aspects when explaining its definition, especially... Continue Reading →
The first blog within this series will provide an analysis of the original forms of sports media, including the use of print media, radio and television- whilst analysing how the broadcasting environment has changed from its earliest forms. In order to gain full insight into the development and rise of digital technology in sport and... Continue Reading →
Before we can analyse the past media ecology within golf, we first must understand what is media ecology? The term was first proposed by Marshall McLuhan in 1964, with Postman affirming that media ecology is "the study of media as environments". These 'environments' have the ability to affect and influence the people who use them.... Continue Reading →
Media and Digital Transformation in Sport 