Terrestrial Television and Horse Racing

Much of racing’s media coverage is self-contained within the industry, with a daily trade paper, the Racing Post, and two dedicated subscription channels, Sky Sports Racing and Racing TV providing twenty-four hours of racing-focused programming. However, it is broadcasters on free-to-air television that still provide the biggest window for the sport. Racing has also been... Continue Reading →

Fergal O’Brien – translating social media success to success on the track

Social media has become an important tool for sportspeople to foster positive relationships with fans, with Su et al (2020) stating that “an athlete’s social media profiles are now an inseparable part of their brand.” In horse racing, this is primarily relevant to jockeys and trainers. However, I would consider effective utilisation of social media... Continue Reading →

Twitter Audiences, Dhiraj Murthy; Working in the media

https://twitter.com/LTRacing_ As stated by Lindgren (2017), “the Internet and it’s platforms have evolved during the last 20 years into increasingly social directions.” In my opinion, the most social of the major new media sites is Twitter. Murthy (2018) discussed how Twitter’s design “provoked users to post and respond,” and described this aspect as “the power... Continue Reading →

An analysis of digital transformations in sports gambling

In order to contextualise the scope of the online gambling industry in Britain, recent reports from Statista suggested there were a total of 31.57 million sports betting accounts registered in the UK, with 81.3% of online gamblers partaking in sports betting. McGee (2020) discussed the now intrinsic link between gambling and sport, stating; “gambling has... Continue Reading →

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