Analysis of Past Media Ecology in Cricket

Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →

It all started with the Gutenberg Press: The History of the Relationship between the Mass Media and Sport.

In the first blog of this series we take a look into the past media ecology in sport in the UK.

Has the Rise of New Mediums in Premier League Football Coverage Caused the Decline of Radio?

Many questions have been asked regarding the longevity of radio in the current media ecology, this is partially due to the rise of, in many opinions, more superior mediums of sports coverage as we move more increasingly digital as the advancement of technology continues to increase. It is more than fair to say that the... Continue Reading →

An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

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