Analysis the current relationship of a particular medium and sport, and analysis of Digital Disruption in Rugby

In the autumn of 2020, Amazon Prime won the rights to broadcast the Rugby Nations Autumn Cup. This was the first time that the rugby union governing body has sold the rights to their games to a streaming service. This demonstrates the current trend and growth of streaming sport, potentially allowing more accessibility to customers... Continue Reading →

Meet The Team – Isaac Pickett

I'm Isaac, a 22 year old student studying for a Masters in Sport Business Management at Leeds Beckett University. Having studied business through my academic career, as well as being introduced to sport at a young age, there was a natural progression to study Sport Business at a postgraduate level. I hope to further develop... Continue Reading →

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