Analysis the current relationship of a particular medium and sport, and analysis of Digital Disruption in Rugby

In the autumn of 2020, Amazon Prime won the rights to broadcast the Rugby Nations Autumn Cup. This was the first time that the rugby union governing body has sold the rights to their games to a streaming service. This demonstrates the current trend and growth of streaming sport, potentially allowing more accessibility to customers... Continue Reading →

Meet the Team – Scott Greenway

Hi, I'm Scott Benjamin Greenway born in Macclefield, just south of Manchester. For some reason my parents let my older brother (3 years old at the time) decide my middle name... 'Benjamin'. Hence why my social media platforms are @scott_benjamin. I'm 24 years old and currently studying an MSc degree in Strategic Sports Marketing at... Continue Reading →

Meet The Team – Isaac Pickett

I'm Isaac, a 22 year old student studying for a Masters in Sport Business Management at Leeds Beckett University. Having studied business through my academic career, as well as being introduced to sport at a young age, there was a natural progression to study Sport Business at a postgraduate level. I hope to further develop... Continue Reading →

Meet the Team – Stella Nichols

My name is Stella, I am 22 and from Darlington. I have been involved with sport since I was very young and have competed in a wide variety of sports throughout the years. My love of sport inspired me to complete my undergraduate degree in Sport and Exercsie Science and start my postgraduate degree in... Continue Reading →

Meet The Team – Owyn

Name - Owyn Tong-Jones Age - 22 About Me I am currently a postgraduate student athlete at Leeds Beckett University studying Strategic Sport Marketing. Alongside my studies I am working for the Barmy Army as a Digital Marketing Executive as well as continuing my athletic pursuit to become a professional cricketer. Outside of my studies... Continue Reading →

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