https://youtu.be/WmBxfoUYrtU For the 5th entry of this series, we're taking it to YouTube with an audio podcast about the storytelling aspect that YouTube boxing brings to the sporting World! Before listening make sure you have read my previous blog entries to catch up, thanks, guys!
(4)Is YouTube now a part of sport???
Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
(3)No better story than sport! Why do people want to replicate it?
Sports provide a unique story-telling aspect that television cannot replicate. On a global level, sports are a medium for spectators to share their collective experiences of the same event. Fans of sports teams, whether it be in person at a stadium, or watching at home, come together in a shared admiration of the game. Experiencing... Continue Reading →
(2)New Media? We use that!
The rise of new media in sport has transformed the way professional and amateur athletes engage with their fans and followers. Social media platforms such as Instagram, Twitter and Snapchat enable athletes to interact with their followers more directly and on a more personal basis (Ruggles, 2016). This has allowed athletes to build a strong... Continue Reading →
(1) Old media? What’s that?
As technology advances and the world moves further into the 21st century, traditional forms of media in sports have become less and less relevant. Whether it be newspapers, radio, or television, these 'old media' platforms are quickly becoming a thing of the past. With the rise of digital media, the way in which we consume... Continue Reading →
The Past Sport Media Ecology
This is the first of a four-part blog series investigating the history, current climate and the future of sports media, commenting on the relationship and interaction between sports and media. The first post will document and analyse the past sport media ecology that has shaped the industry to what is seen today. Nystrom (1973) defines... Continue Reading →
Audio Podcast – New Sport Media Ecology
In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →
Modern media – Given athletes a voice or increased the level of scrutiny?
Through the globalisation of sport via traditional media outlets such as radio, newspaper, television and magazines, the top sports athletes began to be house-hold names on a global scale. However, due to the disruptive nature of new media technologies, the insatiable appetite for sports content has long surpassed just the on-field action (Bellamy, 2013; Rowe,... Continue Reading →
Video Podcast – The power of media upon the Past, Present and Future of the Olympic Games.
Welcome back to the latest part of the series, where things are being presented in a different format today to give you guys a different viewing experience! Today’s episode is an video podcast hosted by myself. The video podcast will be centered around the past, present and future of the Olympic Games and highlighting the media's power... Continue Reading →
Audio Podcast – A game between the Three Lions and the Lionesses beyond the football pitch.
If you join me today after following me through my journey of previous blogs, thank you. If not, please feel free to scroll back and check out previous posts of mine about this topic. The blogs contain an insight to the past relationship between media and broadcasted sports. Current digital media interaction within sport and... Continue Reading →
Media and Digital Transformation in Sport 