Does Apple have plans for a metaverse? It might involve Apple TV+ and sport

During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →

Who is to blame for content inequality within sport media?

The past blogs in this series have analysed the evolution of media types over the past decades, and how they’re using sport to increase fan engagement, but it is now important to dissect what type of content they are delivering. As we all know, media is one of the biggest forms of communication within our... Continue Reading →

AUDIO PODCAST – The Fight for Attention: New Digital Media’s Impact on the Traditional TV Medium and Model for Sports Rights Broadcasting

The third instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.

Meet the team – Marcus Storey

Sport has been at the forefront of my life since I can remember. From the days of playing football at after school club at primary school, to completing an Undergraduate in sport and now working towards a Masters in Strategic Sports Marketing, it is fair to say sport has played a huge role in life.... Continue Reading →

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