The way we consume sport has changed massively since the 17th century. As generations have passed, more people have grown up with technology, creating a movement away from traditional media. Even though newspapers are still around today and are still a prolific way for a specific demographic to consume media, for most of us we... Continue Reading →
Kevin Larroyer / January 12, 2022 This video podcast discusses the shifting and disruptions of the sports broadcasting landscape from the pay-television towards OTT (Over-The-Top) platforms at this stage of my career also, how Rugby League adapts to Gen Z and Millennial consumption changing behaviours. https://youtu.be/8X0fJ5grCFk Do you prefer pay-tv or OTT to watch sports?... Continue Reading →
Kevin Larroyer / November 30, 2021 My sports consumption can be viewed from the traditional and new media perspectives. Traditional media platforms include broadcast, cable, satellite television, radio, newspaper, and magazine (Gantz & Lewis, 2014). Radio, magazines, and Television played a massive role in becoming a sports fan. I couldn’t attend every game of my favourite football team, so... Continue Reading →
The third instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology.
Welcome to my blog! My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in... Continue Reading →
Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →
Any digital disruption, when challenges an existing dominant firm & cause systemic effect in the market or industry at that time such innovation with particular effect is commonly known as digital disruption. Wherein it makes sure that it pays special attention to practitioner & researcher (Skog, et al., 2018). The first disruption in cricket was... Continue Reading →
Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →
Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
Within the podcast below, I discussed how advancements in digital technology has begun to shift our sport consumption patterns, and how this has resulted in an abundance of online streaming platforms to emerge within sport, paying particular focus on the Over-The-Top (OTT) streaming platform GolfTV. https://youtu.be/vf734y6uFmk ★★
Media and Digital Transformation in Sport 