Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →
Audio Podcast – New Sport Media Ecology
In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →
What next for the future of sports consumption?
The future of the symbiotic relationship between sport and media is difficult to predict with the ever evolving digital transformations that are occurring. As technology develops and consumer habits inevitably change, so will how we consume sport through media. In this post I will discuss potential changes that we may see in the near future... Continue Reading →
Modern media – Given athletes a voice or increased the level of scrutiny?
Through the globalisation of sport via traditional media outlets such as radio, newspaper, television and magazines, the top sports athletes began to be house-hold names on a global scale. However, due to the disruptive nature of new media technologies, the insatiable appetite for sports content has long surpassed just the on-field action (Bellamy, 2013; Rowe,... Continue Reading →
TikTok – Are keeping up with trends damaging a football club’s image?
The evolution of social media has been significant to businesses across the world, playing an important role in the marketing strategy of advertising their product/service to the online masses and this has been no different for sports teams across the world. TikTok is excellent for cross-platform sharing, even if you don’t have the app you... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
Can eSport players be called sports athletes?
Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →
Meet the Team – Sparsh Yadav
Welcome to My WordPress account and Blog! Hi readers! My name is Sparsh Yadav and I'm 26 years old . I come from New Delhi, India and have an undergraduate degree in Engineering, majoring in Computer Science. I'm currently pursuing my Masters in Sports Business Management from Leeds Beckett University. I've been passionate about a lot... Continue Reading →
Audio Podcast – An Analysis of Gambling and Gamification.￼
This podcast talks about the analysis of gambling (gamblification) and gamification with links into the football industry. The podcast discusses digital integration and how it has made the consumption of digital games ever more gamified. This podcast also examines the how bookmakers benefit due to live sporting events occurring and the development of the new... Continue Reading →
Video Podcast – New Digital Media and Gender Inequality in Sport.
This podcast, focuses on and discusses new digital media and gender inequality in sport. A topic of conversation within the podcast discusses how the history of gender inequality has developed, and how sports organisations have utilised social media to increase consumer engagement. https://youtu.be/CUFC2kd5I-o Hope you enjoy and thanks for watching!