In this audio podcast, i discuss the vast array of ways that sports fans now consume sport through digital media, amplifying the relationship that sport has with mass media! The current digital sport media ecology has meant audiences now receive messages and content in different ways, while simultaneously engaging and consuming sport. Check out what... Continue Reading →
What next for the future of sports consumption?
The future of the symbiotic relationship between sport and media is difficult to predict with the ever evolving digital transformations that are occurring. As technology develops and consumer habits inevitably change, so will how we consume sport through media. In this post I will discuss potential changes that we may see in the near future... Continue Reading →
Before the digital world that we are now accustom to, mass media began with newspapers, radio and television with the aim of reaching mass communication. As a collective, humans are in need of entertainment and a long time before technology was even a possibility, people had to get their information from somewhere. Newspaper is a... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
Can eSport players be called sports athletes?
Electronic sports, or "eSports," is a term for video game competitions. The global eSports market was estimated to be worth just over US$1.22 billion in 2021 and is projected to increase to US$1.44 billion in 2022. According to Statista, the market is anticipated to develop at a compound yearly growth rate of 21% from 2019... Continue Reading →
Do football fans like VAR?
The digital transformations to football did not take place only in terms of media and the consumption of sport through the different social media platforms - or it evolving to the sport metaverse; but also to football itself. During the last years professional football saw the introduction of the video assistant referee (VAR), especially making... Continue Reading →
Audio Podcast – An Analysis of Gambling and Gamification.
This podcast talks about the analysis of gambling (gamblification) and gamification with links into the football industry. The podcast discusses digital integration and how it has made the consumption of digital games ever more gamified. This podcast also examines the how bookmakers benefit due to live sporting events occurring and the development of the new... Continue Reading →
Video Podcast – New Digital Media and Gender Inequality in Sport.
This podcast, focuses on and discusses new digital media and gender inequality in sport. A topic of conversation within the podcast discusses how the history of gender inequality has developed, and how sports organisations have utilised social media to increase consumer engagement. https://youtu.be/CUFC2kd5I-o Hope you enjoy and thanks for watching!
The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.
My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →
The Affect Digital Disruption has upon Football and its media ecology
In our first blog within this series of four, we saw how sport media ecology coincided with women’s football and how hegemonic masculinity is viewed within this sport. This is extremely pervasive, especially when consumers want all content available 24/7 which is found to be easily accessible (Delfanti & Arvidsson, 2019). The decisions being made... Continue Reading →
Media and Digital Transformation in Sport 