Meet the team – Marcus Storey

Sport has been at the forefront of my life since I can remember. From the days of playing football at after school club at primary school, to completing an Undergraduate in sport and now working towards a Masters in Strategic Sports Marketing, it is fair to say sport has played a huge role in life.... Continue Reading →

Meet the Team – Elliot Hall

Welcome to my blog! My name is Elliot, a 24 year old First Class Sport Management graduate from Loughborough University. My previous work experience as Commercial Executive for a rugby management agency alongside the marketing modules of my undergraduate degree confirmed my passion for Sport Marketing along with my desire to forge a career in... Continue Reading →

Meet the Team – Niranjan Pushpanathan

Hi this is Niranjan and I'm currently pursuing my masters (full-time) in Strategic Sport Marketing at Leeds Beckett University (LBU) Headingley campus. I am an International student from India and I'm a lawyer by academic qualification having completed a 5 year integrated course in Commerce and Law from the Tamil Nadu Dr. Ambedkar Law University... Continue Reading →

Meet the Team – Benjamin Pearson

Welcome to my WordPress account! I'm Benjamin, a 23 year old MSc Strategic Sports Marketing student at Leeds Beckett University. I've recently graduated with a first class honours in Business Management and Marketing. I'm excited to link my studies with my passion for sport, aiming to develop my skills further to take with me into... Continue Reading →

Analysis Of Digital Disruption in Cricket in India

Any digital disruption, when challenges an existing dominant firm & cause systemic effect in the market or industry at that time such innovation with particular effect is commonly known as digital disruption. Wherein it makes sure that it pays special attention to practitioner & researcher (Skog, et al., 2018). The first disruption in cricket was... Continue Reading →

Analysis Of The Relationship {Past and Present} Medium in Cricket in India

After the analysis of past and present media ecology, we can clearly say that there was an evolution in past media. None of the past media got out of the trend rather all the mediums got updated in current media mediums (Rajendran & Thesinghraja, 2014). Like newspaper and magazines shifted from physical to digital platform... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Analysis of Past Media Ecology in Cricket

Western countries were among the first to identify the significance of “Media “ in late 1867 (UW Libraries Special Collections Division, 2008). The root of this marketing type gained significant importance because of its function (Arackal, 2013): Mirroring Society- reporting or recording faithfully & objectively events as they happen.Setting agenda- deals with social responsibilities. Picture... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Analysis the current relationship of a particular medium and sport, and analysis of Digital Disruption in Rugby

In the autumn of 2020, Amazon Prime won the rights to broadcast the Rugby Nations Autumn Cup. This was the first time that the rugby union governing body has sold the rights to their games to a streaming service. This demonstrates the current trend and growth of streaming sport, potentially allowing more accessibility to customers... Continue Reading →

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