Social Media in Sport – Audio Podcast

In this audio podcast we analyse how social media is used within sport. The use of social media in the sporting arena has become prevalent in recent times. This podcast will discuss the relevance of social media to the fans, its instant content and the benefits to the organisation and fans. https://youtu.be/c63i8Sj0TTI Hope you enjoyed... Continue Reading →

The Convergence Culture in Sport Media – Video Podcast

In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →

Audio Podcast – An Analysis of Gambling and Gamification.

This podcast talks about the analysis of gambling (gamblification) and gamification with links into the football industry. The podcast discusses digital integration and how it has made the consumption of digital games ever more gamified. This podcast also examines the how bookmakers benefit due to live sporting events occurring and the development of the new... Continue Reading →

Video Podcast – New Digital Media and Gender Inequality in Sport.

This podcast, focuses on and discusses new digital media and gender inequality in sport. A topic of conversation within the podcast discusses how the history of gender inequality has developed, and how sports organisations have utilised social media to increase consumer engagement. https://youtu.be/CUFC2kd5I-o Hope you enjoy and thanks for watching!

The Effect eSports on the Sporting Industry in particular the Football Industry during the Pandemic.

My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →

The Affect Digital Disruption has upon Football and its media ecology

In our first blog within this series of four, we saw how sport media ecology coincided with women’s football and how hegemonic masculinity is viewed within this sport. This is extremely pervasive, especially when consumers want all content available 24/7 which is found to be easily accessible (Delfanti & Arvidsson, 2019). The decisions being made... Continue Reading →

Has the Rise of New Media in Football caused the decline of the Television?

This will be our final blog in the series of sport media ecology where throughout this serieswe have aimed to provide an insight to the coverage of sport ecology through the hindsightof football, with finer details into women's football. Within this final blog, we will befocusing on the rise of social media as a medium... Continue Reading →

Digital Revolution in the history of Sport Media Ecology in Women’s Football.

The Digital Revolution of Media and Ecology in the 21st century through the development of recent technology, has increased the ability to portray the transformation and relationships between Women's Football and Digital Revolution over the last 20 years. The relationship between media and sport has historically been linked to the popularisation of television as a... Continue Reading →

Has Instagram created the Fake Footballer?

From a very static internet showing one-way communication in web 1.0, towards web 2.0 that encourages complex networking, interaction, the main characteristics of social media include; framework for participation, content agnostic, community features (Lingren, 2021). The creation of social profiles has aided the rapid rise of Instagram in a sporting sense, football clubs can now... Continue Reading →

Has Convergence Culture Taken Over Sport?

In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →

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