Podcast Two – Avenues for New Sports Media

In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc

Analysis of Traditional Media in Football

Media has always been an important part of the growth of sports. Older forms of media were useful to the spread of local sports and helped created a community within the local area. These old forms of media have helped form the current media outlets that we see and use today. This is a podcast... Continue Reading →

Youtube Video and Podcast about Social Media, Algorithms, Gender Inequality and how it all connects with sports.

Below you'll be able to watch my audio podcast about gender inequalities in sports through social media. For this podcast I interviewed a volunteer whose identity will be kept anonymous, for privacy reasons, but feel free to try and answer the questions I am making to the participant on your own time as well. *Challenge... Continue Reading →

The Digital Revolution: Is it a Disruption or an Augmentation of the Sports Industry?

The fourth blog of this series investigates the damage of the digital revolution on the sports industry, however it will highlight all the positives as to why we're moving in that direction.

The Rise of Social Media Influencers and E-sports: Will they bring in New Audiences?

The fifth blog of this series highlights the influence of new media in gaining new audiences in football.

Digital Media – Algorithms and have sports fans lost control of their engagement rate?

Plenty of you might have heard of the term "algorithm" or "storing data" but still be unsure of what it actually means and how it works. Firstly, it is important to mention that algorithms are a recent phenomenon due to the change in media platforms for the past 20 years. Digital media is now part... Continue Reading →

Digital audiences and sports fans

Audiences have long been considered as a collection of receivers, an attentive but passive listener, a spectator in a public setting. They can easily become more specific when looking at the people targeted, the content, time, form of distribution (e.g which T.V channel/ platform) and place. However, no matter the above factors, audiences are mostly... Continue Reading →

Future of Sports

Toronto's new Esport arena expected to open in 2025 With the advancements in technology and the development of new ideas to improve sport, what will the future of sport look like? The sports landscape has been experiencing a technological change for some time now since the birth of the internet in the early 20th century.... Continue Reading →

An analysis of digital transformations in sports gambling

In order to contextualise the scope of the online gambling industry in Britain, recent reports from Statista suggested there were a total of 31.57 million sports betting accounts registered in the UK, with 81.3% of online gamblers partaking in sports betting. McGee (2020) discussed the now intrinsic link between gambling and sport, stating; “gambling has... Continue Reading →

Spreadable Media in Sport

Before the birth of social media we had newspapers, radios and television as our main source of media. An article written by Boston University states that Television was seen as the main source of media influence in the 1960's until the mid 20th century. These were easy to control and dictate was was shown and... Continue Reading →

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