In this video podcast we look at the the convergence culture in sport through the theories of Henry Jenkins as well as looking at the spreadable media. It will discuss how media flows through different media platforms whether that be traditional or new media. It will further discuss technological, social, economic, cultural and global convergence.... Continue Reading →
VIDEO PODCAST – How Convergence Culture and Spreadable Media has influenced F1’s Marketing Strategy to attract a Gen-Z audience
The fourth instalment of a 6-part series aiming to explore the historical, current and future symbiosis between sport and media by analysing the media and digital transformations that have developed within the sport industry and sport media ecology. Now on course to reach 1bn fans in 2022, the following video podcast explores how F1 have... Continue Reading →
Digital Disruption: a blessing in disguise for women’s sport?
Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →
Video Podcast and Audio Podcast
https://youtu.be/pSUgjWO_kng This audio podcast aims to explore television as a sports media ecology medium and how it is facing challenges from newer forms of media ecology. It also discusses televisions role in the broadcast of women's sport and the effect it has on female athletes becoming role models. https://youtu.be/pn8ahR2kCD4 This video podcast aims to explore... Continue Reading →
Convergence Culture in Media Content Surrounding Premier League Football
The circulation of media content of the Premier League throughout the world is heavily dependant on the active participation of the consumer. The rise of Web 2.0 and user-generated content has allowed for the convergence of traditional mediums to integrate into digital platforms for media content, in a previous blog, 'Has the Rise of New... Continue Reading →
Spreadable Media in the Fitness Industry
So here we are again! Last time round, I spoke about how 'Will Digital Disruptions impact the Fitness?' (Click the link to find out more about that!) But today I will be discussing the spreadability of the media in the fitness industry. Before I begin, let's take a look at what spreadable media actually is.... Continue Reading →
Media and Digital Transformation in Sport 