Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

Spreadable Media in Sport

Before the birth of social media we had newspapers, radios and television as our main source of media. An article written by Boston University states that Television was seen as the main source of media influence in the 1960's until the mid 20th century. These were easy to control and dictate was was shown and... Continue Reading →

How has Digital Media changed advertising in major events like the Super Bowl?

The NFL's Super Bowl is one of the most watched single mega events in the world providing global companies with the opportunity to reach a global audience with their latest digital campaigns. According to SportsMedia Watch, the last 10 Super Bowls have been the 10 most watched Super Bowls with viewership audiences often reaching more... Continue Reading →

Will Digital Disruptions impact the Fitness Industry?

Many questions have been asked whether digital disruptions will change the way we think about the fitness industry and the concept of how fitness training will be used in a digital media age. Before I continue to evaluate the impact of digital disruptions in the fitness industry, it is only fitting to apply the theory... Continue Reading →

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