The English Premier League is the most interacted league within the UK, Europe, and the world (Pilger, 2014). Research shows that the international dominance of the Premier League is reliant on the world’s best players playing for the world’s best teams. Bringing in natural consumer engagement and therefore excessive media coverage. Media broadcasters adore reporting... Continue Reading →
In today's sport media world, we are witnessing a moment where traditional media such as newspaper and radio are colliding with new media platforms that put the power into consumers to interact and communicate. Arguably, is most suitable to describing the symbiotic relationship between sport and the media. Ultimately, convergence represents a cultural shift as... Continue Reading →
The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →
Kevin Larroyer / January 2, 2022 The Future of Sports Broadcasting As discussed in the video podcast, sports fans are moving fast away from traditional cable cords and shifting towards OTT platforms (Perez, 2018). 63% of sports fans say they would be prepared to pay more than £10 per month for OTT platforms that broadcast... Continue Reading →
The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →
Social media has become an important tool for sportspeople to foster positive relationships with fans, with Su et al (2020) stating that “an athlete’s social media profiles are now an inseparable part of their brand.” In horse racing, this is primarily relevant to jockeys and trainers. However, I would consider effective utilisation of social media... Continue Reading →
Social media is a powerful tool that can do just as much harm as it can good. Social media promotes conversations about anything that people will have a voice about. Athletes have a lot of power on social media because of their platform and the way they are viewed in the public. Everything they do... Continue Reading →
https://twitter.com/LTRacing_ As stated by Lindgren (2017), “the Internet and it’s platforms have evolved during the last 20 years into increasingly social directions.” In my opinion, the most social of the major new media sites is Twitter. Murthy (2018) discussed how Twitter’s design “provoked users to post and respond,” and described this aspect as “the power... Continue Reading →
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this disruption is not a complete break from the past but expresses both through continuities and discontinuities. As I have shown on other posts like this one on Le Tour de France and... Continue Reading →
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant pastime of the masses became so important to many of us to a point where during its absence in the course of the current Covid-19 pandemic we might have... Continue Reading →
Media and Digital Transformation in Sport 