How has social media changed the athlete-fan relationship?

The development of social media channels has no doubt enabled fans to be closer to their favourite team, athletes and personalities than ever before. However, just how much has social media changed altered the fan-athlete relationship and what are the positive or negative impacts as a result of this? The development of social media has... Continue Reading →

Fergal O’Brien – translating social media success to success on the track

Social media has become an important tool for sportspeople to foster positive relationships with fans, with Su et al (2020) stating that “an athlete’s social media profiles are now an inseparable part of their brand.” In horse racing, this is primarily relevant to jockeys and trainers. However, I would consider effective utilisation of social media... Continue Reading →

Affects of Social Media in American Football

Social media is a powerful tool that can do just as much harm as it can good. Social media promotes conversations about anything that people will have a voice about. Athletes have a lot of power on social media because of their platform and the way they are viewed in the public. Everything they do... Continue Reading →

Twitter Audiences, Dhiraj Murthy; Working in the media

https://twitter.com/LTRacing_ As stated by Lindgren (2017), “the Internet and it’s platforms have evolved during the last 20 years into increasingly social directions.” In my opinion, the most social of the major new media sites is Twitter. Murthy (2018) discussed how Twitter’s design “provoked users to post and respond,” and described this aspect as “the power... Continue Reading →

Continuities and Discontinuities in Sport Media

Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this disruption is not a complete break from the past but expresses both through continuities and discontinuities. As I have shown on other posts like this one on Le Tour de France and... Continue Reading →

The Sport Media Ecology

As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant pastime of the masses became so important to many of us to a point where during its absence in the course of the current Covid-19 pandemic we might have... Continue Reading →

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport

Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown

Digital Sports Marketing, Twitter, and Le Tour de France 2020

As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will…Digital Sports Marketing, Twitter, and Le Tour de France 2020

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