Virtual Reality (VR) eSports is a combination of competitive multiplayer gaming using the physical movements of VR technology. VR eSports has started to emerge as a new market due to the rise of the eSports industry and the affordability of consumer-level VR technologies. ESport games are very competitive, with players motivated by different aspects of... Continue Reading →
Fundamentally, the shifting behaviour patterns of the consumer has influenced this adaptation of new technologies, such as e-sports, AR/VR and fantasy sports to name a selection. Grasping the attention of the consumer is as competitive as ever and now requires captivation methods for increased level of engagement. For example, in 2017, consumers in the UK... Continue Reading →
Here is the final blog post within the series, I hope you have enjoyed the content so far! Having reached the fourth instalment, it is only right to examine the future of the sporting media environment. This comes from have already looked at both past and present media transformations, along with the disruptions that come... Continue Reading →
Media and Digital Transformation in Sport 