The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →
TikTok official partner of UEFA Euro 2020 football tournament In our first blog we explored how media was produced through 3 main forms, print media, radio and tv, in past decades. These media outlets, especially television, have been the catalyst for the vast expansions of audiences and capital injections leading to a broader range of... Continue Reading →
In previous blogs of mine I have focused on the transformation of the relationship between media and sport and the theories surrounding this process, but, in this blog, I wanted to change perspectives and predict what the future of the sports media ecology will look like with social media being ever present in the lives... Continue Reading →
Many questions have been asked regarding the longevity of radio in the current media ecology, this is partially due to the rise of, in many opinions, more superior mediums of sports coverage as we move more increasingly digital as the advancement of technology continues to increase. It is more than fair to say that the... Continue Reading →
The circulation of media content of the Premier League throughout the world is heavily dependant on the active participation of the consumer. The rise of Web 2.0 and user-generated content has allowed for the convergence of traditional mediums to integrate into digital platforms for media content, in a previous blog, 'Has the Rise of New... Continue Reading →
Media and Digital Transformation in Sport 