The past blogs in this series have analysed the evolution of media types over the past decades, and how they’re using sport to increase fan engagement, but it is now important to dissect what type of content they are delivering. As we all know, media is one of the biggest forms of communication within our... Continue Reading →
Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →
Social media and eSports: the future for women’s sport recognition?
My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →
Gender inequalities through social media and “GymProof makeup for active women”.
From women not being allowed to run marathons because women are ''too fragile'' to being sexualised in social media, gender inequalities in sports are unfortunately nothing new to our society. In 1967, Kathrine Switzer made more than newspaper headlines by illegally signing herself up for a marathon; something only men were considered able enough to... Continue Reading →
Media and Digital Transformation in Sport 