This is the sixth and FINAL episode post in this blog series. A video podcast for you, discussing the potential future implications that women's football will face, and suggestions of how to optimise the future using trends from the men's game. I really hope you have enjoyed the content produced on my page! Thanks again... Continue Reading →
FUTURE predictions of media ecology in women’s football – Who will be the key players in the growth of the game? (5)
Blog post 5 - Titled "The Future is Feminine" is a Podcast, where I have discussed the future of women's football and who will be the key players in the growth of the sport. I hope you enjoy! Be sure to give it a thumbs up if you enjoyed! https://www.youtube.com/watch?v=Jf-rMlocYZ0&t=13s
Meet the Team – Gregg Johnson
Welcome to my WordPress account! My name is Gregg Johnson, I’m a 22 year old MSc Strategic Sport Marketing student at Leeds Beckett University. Leeds Beckett University is where I also completed my undergraduate degree in Sport Marketing, in which I achieved a first class honours. I’m looking forward to further exploring the world of... Continue Reading →
Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube
The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →
Social media and eSports: the future for women’s sport recognition?
My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →
Digital Disruption: a blessing in disguise for women’s sport?
Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →
Media and Digital Transformation in Sport 