Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Social media and eSports: the future for women’s sport recognition?

My recent blog posts have explored the past and present forms of sports media ecology and their effects on the broadcast of women's sport. To follow on from that, this blog is going to analyse the future of sports broadcasting outlets and their role on making women's sport more widely recognised. Social media has become... Continue Reading →

Digital Disruption: a blessing in disguise for women’s sport?

Digital disruption is a transformation caused by emerging technologies that challenge the existing products and services that are offered in the particular industry. In the sporting world, this refers to newer technology such as the internet and smartphones challenging mediums such as television as the audiences preferred way of consuming sport. This 'disruption' is due... Continue Reading →

Gender inequalities through social media and “GymProof makeup for active women”.

From women not being allowed to run marathons because women are ''too fragile'' to being sexualised in social media, gender inequalities in sports are unfortunately nothing new to our society. In 1967, Kathrine Switzer made more than newspaper headlines by illegally signing herself up for a marathon; something only men were considered able enough to... Continue Reading →

Video Podcast and Audio Podcast

https://youtu.be/pSUgjWO_kng This audio podcast aims to explore television as a sports media ecology medium and how it is facing challenges from newer forms of media ecology. It also discusses televisions role in the broadcast of women's sport and the effect it has on female athletes becoming role models. https://youtu.be/pn8ahR2kCD4 This video podcast aims to explore... Continue Reading →

Has the accessibility of new forms of sport media ecology increased women’s sport broadcast?

In my last blog, I explored past media ecology, specifically print media and radio, and its role on the broadcast of women's sport. This blog is going to explore how digitalised 'print' media portrays women's sports. Media ecology has changed drastically in the last few years, with radio and newspapers taking a backseat in the... Continue Reading →

An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

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