Is YouTube taking over TV in sport? Digital transformations in the sports media industry

For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →

Do football fans like VAR?

The digital transformations to football did not take place only in terms of media and the consumption of sport through the different social media platforms - or it evolving to the sport metaverse; but also to football itself. During the last years professional football saw the introduction of the video assistant referee (VAR), especially making... Continue Reading →

An Analysis of New Platforms in a Newer Sport Media Ecology

The development of digital media has brought about the emergence of several new media platforms for sports content to be distributed from. Web 2.0's creative, democratic, interactive and complex network characteristics has fostered the platformisation of social media, apps, E-sports and VR/AR as channels for sporting content (Lindgren, 2017). Social media's defining attributes and features... Continue Reading →

An Introduction to the history of Sport Media Ecology and an Analysis of it within Present Day Hockey

The first function of media was to build a sense of nation, with the second function being to entertain readers, thus helping the media attract advertisers (Rowe, 2004;2013). During this initial period of media, newspapers and other print media were the main forms of mass media. Overtime, media outlets began looking for cheap entertaining content,... Continue Reading →

Video Podcast: An Analysis of the Past Relationship of Analogue Media

Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →

Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Have Social Media Disrupted Football Consumption?

While researching to write a chapter on digital and social media disruptions on the consumption of football for an upcoming book on The Business of FIFA I went about collecting data from a particular social media platform - YouTube - to discuss the possible transformations that the so-called digital revolution has caused on sport. For... Continue Reading →

Digital Disruption and the European Super League in Football

Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football

Analysis the future of media ecology of Rugby and the emerging platforms which may present in a newer media ecology.

As written about in the last blog post, transmedia storytelling may change and adapt as new broadcasting and social media platforms arise in popularity. As seen in the past twenty years, the evolution of media platforms has grown exponentially, and in an increasing social way (Lindgren, 2017). The internet and television channels have changed to... Continue Reading →

Football and TV: an unbreakable relationship?

The third blog of this series features a very special video, where i outline and analyse the relationship between football and TV.

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: