The rise of sports' monetary value can be traced back to the late 19th century with the pioneering international cricket match and the formation of major sports organizations. The post-World War II era saw a significant impact of television broadcasting on revenue. The 1980s and 90s marked the influx of money, propelled by global superstar athletes. Today, sports generate billions of dollars annually, making it a widely cherished and accessible pastime.
The Future of Formula 1: The Changes occurring in 2026 and How will it impact the sport and its fans
Formula 1 plans significant changes for the 2026 season to enhance sustainability and competition. The introduction of sustainable fuels, reduced car weight, and decreased downforce aim to improve racing and boost fan engagement. These changes align with Formula 1's ambition for net zero carbon by 2030, enhancing the sport's environmental image and its global appeal.
How will Gender equality in tennis be effected by the media in the future ? – A Video Podcast
This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.
Are new media platforms contributing to gender inequality ?
The blog discusses the impact of new media on gender equality in tennis. It highlights the influence of platforms like Facebook and Instagram, where women have an advantage due to user demographics. The analysis also covers YouTube and TikTok, noting disparities in exposure for men's and women's tennis. The piece concludes with questions about the future of gender equity in media.
The Resurgence of Arsenal FC: The Good, The Bad and The Ugly of the Club’s Recent Turnaround
In recent years, Arsenal FC has undergone a significant transformation under the leadership of manager Mikel Arteta. The club's resurgence can be attributed to three key factors: Arteta's tactical evolution, a focus on nurturing young talent, and a newfound connection with the fan base. These changes have instilled a sense of hope and ambition within the club as they seek to reclaim their position as Premier League contenders after 20 years.
Digital Consumption of the Paralympic Games on YouTube: Unveiling the New Sport/Media Landscape on a Platform Logic
The digital revolution, particularly through YouTube, has modified the way Paralympic Games are consumed. The International Paralympic Committee (IPC) leverages YouTube to reach larger, diverse audiences, functioning both as an alternative and addition to traditional TV. The IPC must master this new media landscape, balancing content creation and audience engagement within the algorithm-based system, to ensure fair visibility for all athletes and disciplines. Peak content production and viewership typically align with major events like the Paralympic Games.
(5)The storytelling of YouTube Boxing!
https://youtu.be/WmBxfoUYrtU For the 5th entry of this series, we're taking it to YouTube with an audio podcast about the storytelling aspect that YouTube boxing brings to the sporting World! Before listening make sure you have read my previous blog entries to catch up, thanks, guys!
Health amongst eSports athletes
Video games and competitive gaming, known as eSports, is a competition where two or more human players compete with a defined set of rules and are becoming increasingly popular as a recreational activity in society. The industry is on the rise, with an estimated 1.1 billion viewers watching professional eSports activities in 2020. ESport events... Continue Reading →
Media’s relationship with Digital Sport
This blog provides a special video podcast analysing the media's relationship with Digital sport in the context of FantasySport and Esport whilst discussing the relationship between the two and the symbiotic relationship between sport and media. https://youtu.be/gIDmCCIqloM Hope you enjoyed this weeks blog! Let me know what you think in the comments below!
The Rise of Formula One E-sports
https://youtu.be/cTgtkFmZyEc Here we begin to look into the rise of the Formula One esports series to further understand the digital transformation of the sports ecology. Unravelling how Formula One has utilised penetrating the world of e-sports within the social media that we saw happen in 2017. Hope you enjoy it! Feel free to comment on... Continue Reading →
Media and Digital Transformation in Sport 