What the Metaverse means for the Sport Industry?

In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →

An Analysis of Convergence Culture in Sport

Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →

The Future of Sports Broadcasting: How Social Media will complement TV broadcasting

Kevin Larroyer / January 2, 2022 The Future of Sports Broadcasting As discussed in the video podcast, sports fans are moving fast away from traditional cable cords and shifting towards OTT platforms (Perez, 2018). 63% of sports fans say they would be prepared to pay more than £10 per month for OTT platforms that broadcast... Continue Reading →

Digital disruptions to sport

Having discussed the origins of sports media and the use of current social media channels within my last two blog posts I believe it is important to share my views on the negative impacts and disruptions that digital media has caused to the sports industry. These points will be supported with relevant academic literature throughout... Continue Reading →

The origins of sports media

The first blog within this series will provide an analysis of the original forms of sports media, including the use of print media, radio and television- whilst analysing how the broadcasting environment has changed from its earliest forms. In order to gain full insight into the development and rise of digital technology in sport and... Continue Reading →

Analysis Of Present Media Ecology In Cricket

Cricket’s market around the globe is valued at 320 million USD in 2020 and is targeted to be 370million USD by the end of 2025, growing at a CAGR of 4-5% during 2021-2025 (Market Research Store, 2020). This shows that how vastly the market is spreading and how important it is to promote the sport significantly so... Continue Reading →

Analysis Of The Relationship {Past and Present} Medium in Cricket in India

After the analysis of past and present media ecology, we can clearly say that there was an evolution in past media. None of the past media got out of the trend rather all the mediums got updated in current media mediums (Rajendran & Thesinghraja, 2014). Like newspaper and magazines shifted from physical to digital platform... Continue Reading →

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Podcast Two – Avenues for New Sports Media

In my Second Podcast, I discuss what are the potential avenues which new media could explore, and discuss the new trends which may arise over the next coming years. Please click on the link below to access the Podcast. https://youtu.be/IEkJ6mODTWc

Podcast One – What is Trending on Sports Media

In my first Podcast, I discuss what are the up and coming trends within the new media and new technological age, and discuss the new trends which may arise over the next coming years. The Podcast will focus on the topics of Digital Mobility, Online Streaming, the rise of VR due to the Covid-19 pandemic,... Continue Reading →

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