Is YouTube taking over TV in sport? Digital transformations in the sports media industry

For many decades TV has been the main media for consuming and watching live sport, but with the digital transformations taking place over the last few years in the sports media industry maybe it is possible to argue that new entrants such as YouTube have the potential to replace and take over the position as... Continue Reading →

Featured post

Do football fans like VAR?

The digital transformations to football did not take place only in terms of media and the consumption of sport through the different social media platforms - or it evolving to the sport metaverse; but also to football itself. During the last years professional football saw the introduction of the video assistant referee (VAR), especially making... Continue Reading →

Featured post

Does Apple have plans for a metaverse? It might involve Apple TV+ and sport

During Apple's first fiscal quarter earnings call, Tim Cook was asked about Apple's plans for the metaverse by a Morgan Stanley analyst and Cook's reply focused solely on ARKit and all the different apps available on the App Store that benefit from those technological affordances. In a way, Cook's vision for an Apple Metaverse lies... Continue Reading →

Featured post

What the Metaverse means for the Sport Industry?

In a preview post I have discussed what I envision to be the future of sport and media and hinted to a moment where our reality is augmented by the transformations coming from digital technologies. In that post I have used Star Wars' Holochess as an example of what traditional sports broadcasting will look like... Continue Reading →

Featured post

Digital Revolution? Persisting Gender Inequalities in Digital Sports Broadcasting: The case of FIFA TV on YouTube

The digital revolution has been heralded as a transformative force in terms of the relationship between sport and media, especially what concerns sports broadcasting, women's sport, and the long standing gender inequalities. The arrival of new digital media such as social media platforms (eg YouTube) have been received with enthusiasm in regards of democratisation of... Continue Reading →

Featured post

What is the future of sport and media?

Trying to correctly predict the future of sport and media might be a daunting affair as the pace of technological disruptions and transformations rising from the digital revolution appears to be ever increasing. For instance, taking Nicholas Negroponte's famous analysis on Being Digital - a work written in the mid-90s just before the dot-com bubble... Continue Reading →

Featured post

“The Evolution of Radio Broadcasting in English Football: A Century of History”

The history of radio broadcast and English football is an interesting one, spanning over a century of technological advances and developments. From the first radio broadcast of an English football match in 1927, to the modern day Premier League broadcasts that reach millions of viewers every week, radio has been an integral part of the... Continue Reading →

“From Arsenal’s First Televised Match to Modern Day Billion £ Football Broadcasting: The History of English Football on the Screen”

Football has been a popular sport in the United Kingdom for decades, and its popularity has only grown with the emergence of televised games. In the early days, the only way to watch football was to attend the games in person, but this changed with the introduction of television in the 1930s. Televised football in... Continue Reading →

The History …. or shall we say decline … of print media in sport

The relationship between football newspaper articles and broadcast media has a long and complex history. Newspapers were the primary source of coverage for football in the early days, providing detailed game reviews, recaps as well as other stories related to the game. As the game of football had grown in popularity, newspapers began to expand... Continue Reading →

“The Intersection of Media and Sport: Exploring the Impact of the Media on the Evolution of Sport”

The word media is a plural form of the Latin word 'medium'. The word "medium" refers to the midway or the process of mediating. In our situation, information exchange between two or more people or entities, the media source and the consumer (Petersen-Wagner, 2020). Football has a long history with media, but the introduction of new... Continue Reading →

Sport Docuseries Podcast

Hi guys and welcome back to my blog! Today we have a very special instalment that includes a audio podcast regarding the industry of sport docuseries! Click the link below to enjoy! So what do you think about today's blog post? Let me know if you have watched any of the docuseries listed in... Continue Reading →

(6)Is YouTube Boxing Taking Over? In entry 6, join me to discuss why I believe YouTube boxing will take over and how the other 5 entries have led us to this point! Many thanks for being on this journey with me and I appreciate you taking the time out to look at all 6 blog entries!

(5)The storytelling of YouTube Boxing! For the 5th entry of this series, we're taking it to YouTube with an audio podcast about the storytelling aspect that YouTube boxing brings to the sporting World! Before listening make sure you have read my previous blog entries to catch up, thanks, guys!

(4)Is YouTube now a part of sport???

Sports have been a part of human life since the beginning of time. From the ancient Greek Olympics to the modern-day Super Bowl, sports have been a source of entertainment, competition, and community for millions of people around the world. With the rise of the internet and social media, sports have taken on a new... Continue Reading →

(3)No better story than sport! Why do people want to replicate it?

Sports provide a unique story-telling aspect that television cannot replicate. On a global level, sports are a medium for spectators to share their collective experiences of the same event. Fans of sports teams, whether it be in person at a stadium, or watching at home, come together in a shared admiration of the game. Experiencing... Continue Reading →

Create a website or blog at

Up ↑

%d bloggers like this: