An analysis of early media ecology and its role on the broadcast of women’s sport

In this blog post I am going to explore the history of early media ecology and its representation of women's sport. This will be the first part of my blog 'series' where I will also explore the present and future representation of women's sport through appropriate media outlets, so watch out for those future posts!... Continue Reading →

From Traditional to Digital Media

Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media

Para-Social Interactions, Social Media, and Sport

It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport

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