Hello readers! I’m Rachael and welcome to my blog.
I’m thrilled to have you here and I’m excited to analyse past and current media & digital transformations in the sports industry over the next 6 weeks. Analysing these transformations in the sports industry is vital since it generates revenue, expands global reach and provides data for decision-making. Suggesting this analysis is key to navigating the evolving sports landscape.
Stay tuned, folks! I’ve got some videos lined up for you down below. Get ready to check out all the cool stuff I’ve been creating and experience my master’s degree journey with me. But first, let’s dive right in!
About me
I’m a 25-year-old MSc Strategic Sports Marketing student at Leeds Beckett University. I hold a first-class honour bachelor’s degree in Sport and Leisure Management and a CMI Level 5 Diploma in Management at Coventry University Scarborough. I’m a firm believer in the power of human connection. This blog is my creative outlet, where I can express my thoughts, share my knowledge and connect with like-minded individuals like you. Whether you’re here to learn something new or find inspiration I hope you’ll find it all right here.
Professional Profile:
I’m results-oriented with 7 years of diverse experience in retail, marketing and sports. I have been a course rep for 2 years and a senior course rep for 1 year, I also founded and held the presidency role for the CU Sports Society. I hold a proven track record in growth strategies. I’m skilled in building strong relationships, problem-solving and project management. I am a proud voluntary marketing team leader driving engaging content and working towards a strategy for a non-profit football club in the National League North with a combined following of 49.1K across 5 channels. I also run their TikTok account.
What’s to come
In this blog, I want to take you along as I share insights and reflections on the sports sector, social media and content creation which I hope will resonate with you.
Ps… I’m not claiming to have all the answers, but I’m excited to learn, grow and evolve as I share my thoughts.
Thank you for stopping by, stay tuned for more posts and don’t forget to let me know your thoughts on the relationship between sport and media below.
Media and Digital Transformation in Sport 
Hi Rachael
I came across you on Linkedin ,liked what I read and what you and the team are doing here. At Family F.C we are in the process of putting out a part time job role out on Linkedin but thought I would share it with you first to see if you or anyone else in your team might be interested? See below. Would love to hear back from you either way before I post the role. Regards Tim.
The Position
Part Time Marketing/Content Managers
We are looking for people who enjoy writing, know their sport (especially the beautiful game,) and their way around the usual social media platforms. They will be interested in business, marketing strategy and would like to work on a real live brand putting their skills into practice. This role is designed to NOT interfere with any Uni studies, but as an addition to their learning and hopefully, more interesting than working in a bar/restaurant in their spare time. This is a fully remote position with flexible working hours.
Us:
FFC ‘Family Football Coach’ is a digital business that soft launched an app in the UK in 2022 to test the market and the comms surrounding it. https://familyfc.com . It is aimed at parents of primary school children (ages 4-11yr olds). It is designed to help parents coach their kids to play football, while keeping fit and healthy and using the help of digital to lead the way .The app has been developed alongside Matt Jarvis, who also played for England, Wolverhampton Wonderers and West Ham and Norwich. We also have a number of coaches/school teachers in the UK who hold UEFA certifications and worked with us in its inception and developed the programmes. We have also partnered with KitAid Charity in the UK as part of our CSR pledge.
You:
An excellent command of the English language, verbal and written.
Probably taking an undergraduate/masters marketing/communications/sports degree.
A clear understanding of, and enjoy using all social media platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok.
Strong initiative – help us come up with new ideas, strategies, news articles, content across the business.
What we offer:
Work experience on a real live digital brand. You’d be part of a start-up business that is taking off in the UK, then rolling out to the US, and hopefully into other markets across the world. (There is always the potential to join the team in a full time role as we grow and expand.)
The opportunity to develop and implement Digital Marketing plans across the different social channels . You can be involved as much or as little in the business, learning/creating/implementing SEO / PPC campaigns and deploying the strategies we develop around this.
You’ll be developing and deploying your own content learning about our CMS and other strategic tools we use in the business such as SEM Rush and Sprout Social .
Working hours are flexible to fit around Uni studies
You will gain great experience in a start up digital marketing business as you’ll work alongside FFC founders – the CEO (he built a Digital Marketing Agency in the UK and recently sold it to a big Dutch comms business, and has been involved in a number of other successful start-up companies), the Creative Director, and our Digital Strategist.
It goes without saying we are a fun team as well 😊
In the first instance email us at tim@familyfc.com, include your resume, and let us know why you’d be perfect for this role!
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