Meet the team – James Tyler

Hi everyone, my name is James Tyler and I am excited to share my journey and enthusiasm for sports marketing. I have had an avid in sport ever since I went to Heart of Midlothian vs Gretna match in 2008, and football has been a part of my daily life since. I also regularly keep up to date with rugby union, ice hockey and basketball. I studied my undergrad at Edinburgh Napier University in Business with Marketing, with my dissertation being on fan engagement within Scottish rugby.

This passion has driven me to pursue a career in sports marketing as I want to use my skills to benefit the growth of football, or as they stupidly call it, soccer, in the USA. I have been to football matches in multiple countries and have an understanding of how consumers engage with the sport in these different nations. Since leaving home, I have struggled to watch my favorite sport live, but I am still committed to watching the teams I support whenever they are on TV.

I want to combine my passion for the sport and my love towards football after university, so this course is perfect in helping me reach my ultimate goal.

Thank you for taking time out of your day to read my introduction.

Feel free to connect to my Linkedin, which I will provide in my profile.

• LinkedIn