Let’s talk sport
Hey you, I’m so happy you’re here, so let’s talk sport together!
In this episode, we dive into the growing influence of short-form content in Olympic coverage, focusing on platforms like TikTok and Instagram Reels during the 2024 Paris Games. We explore how digital creators and athletes engaged audiences, the effectiveness of NBC’s strategy, and whether this trend marks the future of sports broadcasting. Tune in to discover how the Olympics are evolving in the digital age!
Let me know your thoughts and opinions in the comments and I can’t wait to speak to you again.
Lenka
Media and Digital Transformation in Sport 
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