Breaking Down NBC’s Influencer Collaborations for Paris 2024: Insights & Key Takeaways

Hi everyone! Fell free to join us in today’s YouTube video where we present you with some data-driven insights to NBC’s strategy of sending 27 influencers to the Paris 2024 Olympic Games, building on what we covered in our previous audio podcast. We analyse which platforms performed best, which creators saw the best engagement and tried to decipher reasons to why this may be. We also explored how, through these influencer collaborations, the NBC were able to tap into new demographics and increase the spreadability of their related content.