Hi everyone! please Join us in today’s podcast we explore NBC’s influencer strategy during the Paris 2024 Olympics, focusing on media convergence, spreadability, and gender representation.
We discuss how influencers helped NBC engage wider audiences and how these collaborations addressed long-standing gender stereotypes in sports broadcasting. The podcast also highlights the challenges of regulating online abuse faced by female athletes on social media and discusses future pathways for inclusivity in sports media. Let me know your thoughts in the comments!
Media and Digital Transformation in Sport 
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