This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.
The future of media ecology – An audio podcast
In the final part of our series, we welcome Alanna Dunne, a women's tennis enthusiast, to discuss the future of media ecology and gender equality in tennis. We explore the impact of social media growth on equality, the role of fear of criticism, and the potential for change in traditional media methods. Join the conversation!
Are new media platforms contributing to gender inequality ?
The blog discusses the impact of new media on gender equality in tennis. It highlights the influence of platforms like Facebook and Instagram, where women have an advantage due to user demographics. The analysis also covers YouTube and TikTok, noting disparities in exposure for men's and women's tennis. The piece concludes with questions about the future of gender equity in media.
Equality vs Equity? Is current media ecology making differences in men’s and women’s tennis fairer?
The media's impact on gender equality in tennis is significant. It exerts pressure on sporting organizations, leading to positive changes like equal playing time and sponsorship. However, there are concerns about overcompensating for equality, potentially leading to unfair advantages. The influence of media on public perception and gender balance in sports remains uncertain.
Has the media been holding back gender equality ? – The media ecology and equality development
This blog post explores the impact of media ecology on gender equality in tennis. It discusses the influence of old and new media on the sport, highlighting how outdated perceptions in the past hindered the development of women's tennis. The post also touches on recent advancements and hints at a forthcoming debate on the present-day media influence.
Women have come so far! – A look into the development of gender inequalities in tennis
This 6 part series explores the link between media ecology and gender inequalities in tennis. It covers historical milestones such as the first Women's grand slam in 1884, the formation of the Women's Tennis Association in 1970, and recent changes in TV coverage and dress code rules. The series will delve deeper into the impact of media on these sporting milestones.
Meet the team – Cameron Logan
Meet Cam: 21-year-old tennis fanatic, Masters student in Strategic Sports Marketing at Leeds Beckett University, and former VP of the Athletic Union. Supercharge his mornings with a racquet and a marketing strategy, and watch him ace the game of life and work. In the future? More tennis, of course!
Media and Digital Transformation in Sport 