In today's YouTube video, we analyze NBC's strategy of sending 27 influencers to the Paris 2024 Olympic Games. We examine platform performance, engagement levels of creators, and the rationale behind these outcomes. Additionally, we discuss how these collaborations helped NBC reach new demographics and enhance content spreadability.
Olympic Influencers: NBC’s Paris 2024 Strategy and Gender Representation
In today's podcast, we examine NBC's influencer strategy for the Paris 2024 Olympics, highlighting media convergence, spreadability, and gender representation. We discuss how influencers widened audience engagement, tackled gender stereotypes in sports broadcasting, and addressed online abuse challenges for female athletes, while considering future inclusivity in sports media.
The authenticity of influencer collaborations
Social media influencers play a vital role in sports marketing, especially as brands seek to connect with consumers through engaging content. Trustworthiness is crucial for successful collaborations, as audiences value authenticity. To maintain trust, brands should allow influencers creative freedom while ensuring transparency, avoiding exaggerated promotions, and fostering relatable content.
Future Trends in sport media: Is VR set to take over?
The future of sports media is uncertain due to rapid technological advancements, particularly in virtual reality (VR), which enhances fan engagement. While VR's mass adoption faces barriers like cost, traditional media may adapt by integrating streaming services and influencers. Ultimately, the viewing experience is evolving, reshaping how fans interact with sports.
The Contemporary Sport Media Model: How social media platforms disrupt and redefine the sport-media nexus.
The evolution of social media has disrupted traditional sports media by decentralizing communication, empowering athletes, and enabling innovative storytelling. While new formats engage younger audiences, challenges remain regarding misinformation and unregulated content. The blend of traditional and new media suggests a transformative rather than replaceable relationship, which raises questions about true empowerment versus control by tech giants.
Legacy Media: The History and its Role in Shaping Sport-Media Relationships
Traditional legacy media, particularly newspapers, radio, and television, has significantly shaped the sports landscape by creating a mutually beneficial relationship that enhances audience engagement and commercialisation. Despite evolving media dynamics, the historical power imbalance favored masculine narratives, often sidelining women's sports. Upcoming discussions will explore the impact of social media on this relationship.
Meet The Team~ Charlie Rickard
Charlie Rickard, a postgraduate student at Leeds Beckett University studying Strategic Sports Marketing, has a deep-rooted passion for sports, influenced by his upbringing in Wigan. He aims to explore the impact of digital transformations on sports exposure and the role of social media influencers in promoting the 2024 Paris Olympic Games.
Media and Digital Transformation in Sport 