This podcast explores the impact of social media on women's sports, comparing its representation with traditional media. It highlights the positive and negative aspects, including the opportunity for athletes to defend themselves and build their personal brand, while also addressing challenges such as misrepresentation and online trolling. Social media is seen as a powerful tool for self-representation and event promotion.
Audio Podcast: Documenting the Game: Exploring the Impact of Sports Documentaries on Fan Engagement
The podcast explores the influence of sports documentaries on fan engagement, referencing Welcome to Wrexham and The Last Dance. These documentaries provide drama, emotion, and exclusive access, leading to an 88% increase in demand between 2020 and 2021. The market for fan viewing is now highly profitable and competitive. (50 words)
Shaping Sports: How Media Transforms the Game
The media has significantly changed sports by influencing the rules and gameplay to cater to broadcasters and fans. Examples such as the NBA's shot clock and T20 cricket show that media-driven changes have made sports more thrilling and engaging, attracting new audiences and promising a future filled with innovation and excitement.
Media Convergence and its Importance on Women’s Football
Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.
Skateboard Revolution: How Social Media Ignited a Cultural Phenomenon
Social media has revolutionized skateboarding culture, transforming platforms like YouTube and Instagram into virtual skate parks where skateboarders can share their creativity and challenge stereotypes. It has provided a continuous stream of fresh content, boosting the sport's popularity and industry growth. The industry's diverse tapestry is showcased, celebrating authenticity and innovation (50 words).
Media Evolution: The Dynamic Interplay Between Tradition and Modernity
Sport has become a global passion, impacted and documented by traditional media. Print, TV, and radio are in decline, making way for online platforms and social media. Newspapers and magazines have shifted to the digital realm. Podcasts have redefined radio, offering personalized content. Traditional media is adapting and thriving in the digital era.
Meet the team- Drew Johnson
Drew Johnson, an avid Arsenal supporter and MSc student in Strategic Sports Marketing at Leeds Beckett University, is excited to venture into sports marketing, particularly driven by the significant growth in Women's football. Her interest in this field began with her own transition to a girls' football team at the age of eleven.
Media and Digital Transformation in Sport 