Hi all, please find attached my podcast, which analyses the impact of YouTube on sports.
YouTube Video
Hi all, please take some time out of your day to watch my YouTube video on video games and sports. You can find the video by following this link: https://www.youtube.com/watch?v=_6sSc17jD-M https://www.youtube.com/watch?v=_6sSc17jD-M
What does virtual reality bring to sport?
The concept of virtual reality (VR) dates back to the 1950s, but it wasn't until the late 2010s that it gained traction commercially. VR has impacted sports by aiding in training, performance analysis, and fan engagement. While it offers benefits such as safe training and immersive fan experiences, it also raises concerns like limited physical interaction and high costs. Despite its potential, regulatory bodies should carefully assess its usage.
The toxicity of social media in sport.
The intertwining of sport and social media has brought both heartwarming moments and toxic behavior. The global reach of social media has led to clashes in opinions and toxic behavior towards players and fans. Racism and bigotry have marred the sports world, exemplified by the abuse towards players like Rashford and Saka. Initiatives like No Room For Racism aim to address these issues.
The evolution of money in sport: What made modern sport.
The rise of sports' monetary value can be traced back to the late 19th century with the pioneering international cricket match and the formation of major sports organizations. The post-World War II era saw a significant impact of television broadcasting on revenue. The 1980s and 90s marked the influx of money, propelled by global superstar athletes. Today, sports generate billions of dollars annually, making it a widely cherished and accessible pastime.
Streaming: The future of football?
Streaming has become a dominant force in entertainment, with 85% of US households using services like Netflix and Spotify. The rise of sports streaming, exemplified by WWE and MLS partnerships, signals a shift in football consumption. While challenges remain, the affordability and convenience of streaming make it the likely future of football coverage.
Meet the team – James Tyler
Meet James Tyler: football fanatic turned marketer. After a romance with the ball that started in '08 at a Heart of Midlothian VS Gretna match, James decided to use marketing magic to expand the world of 'soccer' in the US. Now struggling to catch live games, James gets his sports fix swapping channels.
Media and Digital Transformation in Sport 