Sunday night was unveiled that twelve powerful football clubs across Europe – six of them from the English Premier League {Liverpool; Manchester City…Digital Disruption and the European Super League in Football
Road Cycling, Strade Bianche 2021 and Gender Inequalities
As today it is International Women’s Day in this post I want to reflect on gender inequalities in road cycling, and more specifically on the 2021 …Road Cycling, Strade Bianche 2021 and Gender Inequalities
From Traditional to Digital Media
Building from the previous week on Digital Media for International Marketing where we have discussed the development of the symbiotic relationship …From Traditional to Digital Media
Continuities and Discontinuities in Sport Media
Following on my previous discussion about digital disruption on traditional sport media ecology (see post here) today I will reflect on how this disruption is not a complete break from the past but expresses both through continuities and discontinuities. As I have shown on other posts like this one on Le Tour de France and... Continue Reading →
The Sport Media Ecology
As I have argued in the Project page (see here) sport might be considered as the most serious of our mundane passions; so, how this unimportant pastime of the masses became so important to many of us to a point where during its absence in the course of the current Covid-19 pandemic we might have... Continue Reading →
Para-Social Interactions, Social Media, and Sport
It is commonly said that social media platforms have disrupted the traditional media ecology by allowing two-way communication between audience and …Para-Social Interactions, Social Media, and Sport
Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Yesterday I wrote about my feelings in relation to the new normal in sports broadcasting when the Bundesliga resumed its season behind closed doors .…Football Without Fans? Media Spreadability, Twitter, and Bundesliga on New Coronavirus Lockdown
Digital Sports Marketing, Twitter, and Le Tour de France 2020
As part of the Digital Media for International Marketing module I am leading this coming academic year on the BA(Hons) Sport Marketing course, I will…Digital Sports Marketing, Twitter, and Le Tour de France 2020
Digital Sports Media and Apple Fitness+
Today Apple unveiled their latest service offering – Apple Fitness+ – alongside their bundled service Apple One that comprises all different digital …Digital Sports Media and Apple Fitness+
Media and Digital Transformation in Sport 