Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
I'm 22 years old and from Macclesfield, a small town in Cheshire. After earning a second class honours degree in Sport Business Management from Leeds Beckett University last year, I've opted to pursue a postgraduate course in Strategic Sport Marketing to expand my knowledge. I have been passionate about sports since I can remember. Everything... Continue Reading →
Charlie Rickard, a postgraduate student at Leeds Beckett University studying Strategic Sports Marketing, has a deep-rooted passion for sports, influenced by his upbringing in Wigan. He aims to explore the impact of digital transformations on sports exposure and the role of social media influencers in promoting the 2024 Paris Olympic Games.
Lenka Koubkova is a postgraduate student with a First Class Diploma in Sport Business and Management, passionate about sports since childhood. Her journey led her from Czechia to study in the UK, followed by work experience in Barcelona. She aims to pursue a career in sport marketing, focusing on digital content creation.
Drew Johnson, an avid Arsenal supporter and MSc student in Strategic Sports Marketing at Leeds Beckett University, is excited to venture into sports marketing, particularly driven by the significant growth in Women's football. Her interest in this field began with her own transition to a girls' football team at the age of eleven.
Meet Cam: 21-year-old tennis fanatic, Masters student in Strategic Sports Marketing at Leeds Beckett University, and former VP of the Athletic Union. Supercharge his mornings with a racquet and a marketing strategy, and watch him ace the game of life and work. In the future? More tennis, of course!
Meet James Tyler: football fanatic turned marketer. After a romance with the ball that started in '08 at a Heart of Midlothian VS Gretna match, James decided to use marketing magic to expand the world of 'soccer' in the US. Now struggling to catch live games, James gets his sports fix swapping channels.
Todd, a 21-year-old postgraduate student of Strategic Sport Marketing at Leeds Beckett University, has a solid background in Marketing and Business Management from Keele University. A lingering interest in sports, particularly Formula 1 and football, drives him to integrate his expertise in Marketing with his passion for sports. His ultimate goal is to innovate in the sports industry, especially in social media and advertising fields.
Hey there! Rachael here, a 25-year-old Strategic Sports Marketing masters student and expert in retail, marketing, and sports. Over the next 6 weeks, I'll be analyzing media and digital transformations in sports. Check back for my insights, peeks at my recent work, and snippets of my master's journey. Excited to learn with you all!
Alfie, a postgraduate student of Strategic Sports Marketing at Leeds Beckett University, has varied academic interests, ranging from classics to economics, with an undergraduate degree in Human Geography from Sheffield Hallam University. He cofounded a Photography Society and loves hobbies like hiking and photography. A fervent sports lover, especially rugby, tennis, and football, Alfie chose his current study field to maintain a professional relationship with sports despite his decreasing active participation.
Tabitha Bristow, a 22-year-old MSc Strategic Sport Marketing student at Leeds Beckett University, aims for a career in sports marketing with a focus on inclusivity and diversity. Bristow's love for sport began during her childhood, nurtured by gymnastics, skiing, and watching MotoGP. She intends to apply her Fashion Promotion skills, honed at Birmingham City University, to sportswear and sports merchandise, particularly targeting the next generation of sport consumers.
Media and Digital Transformation in Sport 