Social media influencers play a vital role in sports marketing, especially as brands seek to connect with consumers through engaging content. Trustworthiness is crucial for successful collaborations, as audiences value authenticity. To maintain trust, brands should allow influencers creative freedom while ensuring transparency, avoiding exaggerated promotions, and fostering relatable content.
The Contemporary Sport Media Model: How social media platforms disrupt and redefine the sport-media nexus.
The evolution of social media has disrupted traditional sports media by decentralizing communication, empowering athletes, and enabling innovative storytelling. While new formats engage younger audiences, challenges remain regarding misinformation and unregulated content. The blend of traditional and new media suggests a transformative rather than replaceable relationship, which raises questions about true empowerment versus control by tech giants.
Legacy Media: The History and its Role in Shaping Sport-Media Relationships
Traditional legacy media, particularly newspapers, radio, and television, has significantly shaped the sports landscape by creating a mutually beneficial relationship that enhances audience engagement and commercialisation. Despite evolving media dynamics, the historical power imbalance favored masculine narratives, often sidelining women's sports. Upcoming discussions will explore the impact of social media on this relationship.
Podcast: Breaking the Mould: Social Media’s Impact on Women’s Sports and Athlete Representation
This podcast explores the impact of social media on women's sports, comparing its representation with traditional media. It highlights the positive and negative aspects, including the opportunity for athletes to defend themselves and build their personal brand, while also addressing challenges such as misrepresentation and online trolling. Social media is seen as a powerful tool for self-representation and event promotion.
The Era of Steaming – How Streaming Sites are beginning to take over the World of Live Sport
The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.
The evolution of money in sport: What made modern sport.
The rise of sports' monetary value can be traced back to the late 19th century with the pioneering international cricket match and the formation of major sports organizations. The post-World War II era saw a significant impact of television broadcasting on revenue. The 1980s and 90s marked the influx of money, propelled by global superstar athletes. Today, sports generate billions of dollars annually, making it a widely cherished and accessible pastime.
How will Gender equality in tennis be effected by the media in the future ? – A Video Podcast
This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.
Equality vs Equity? Is current media ecology making differences in men’s and women’s tennis fairer?
The media's impact on gender equality in tennis is significant. It exerts pressure on sporting organizations, leading to positive changes like equal playing time and sponsorship. However, there are concerns about overcompensating for equality, potentially leading to unfair advantages. The influence of media on public perception and gender balance in sports remains uncertain.
Has the media been holding back gender equality ? – The media ecology and equality development
This blog post explores the impact of media ecology on gender equality in tennis. It discusses the influence of old and new media on the sport, highlighting how outdated perceptions in the past hindered the development of women's tennis. The post also touches on recent advancements and hints at a forthcoming debate on the present-day media influence.
Women have come so far! – A look into the development of gender inequalities in tennis
This 6 part series explores the link between media ecology and gender inequalities in tennis. It covers historical milestones such as the first Women's grand slam in 1884, the formation of the Women's Tennis Association in 1970, and recent changes in TV coverage and dress code rules. The series will delve deeper into the impact of media on these sporting milestones.
Media and Digital Transformation in Sport 