The shift from traditional sports broadcasting to streaming services like Netflix, Disney, and Apple is transforming live sports consumption. These platforms offer accessibility, cost-effectiveness, and global reach, posing a significant competition to giants like Sky and TNT. As streaming services continue to evolve, the future of live sports consumption looks promising for these platforms.
An analysis of Digital Disruption and how this has influenced the Golf industry
In our first blog within this series, we identified how past media ecology attached itself sport, specifically golf, and the implications these mediums had on the development of the sport and how this aided in the promotion of hegemonic masculinity. Our next blog then looked into the present media ecology in sport and how the... Continue Reading →
Media and Digital Transformation in Sport 