The traditional dominance of TV as the primary medium for sports broadcasting is now challenged by digital platforms like YouTube. An academic paper discusses how the International Olympic Committee (IOC) is using YouTube as a complementary platform for the Olympics broadcast. It highlights YouTube's digital advantages such as real-time access, user-driven content co-production, and versatility of communication. The paper also points out the IOC's increasing dependency on the YouTube algorithm for audience engagement and its selective focus on key user markets. While YouTube has not yet overtaken TV for live broadcasts, its role in sports consumption is undeniable.
An Analysis of Convergence Culture in Sport
Convergence culture represents a consumer shift, with them being encouraged to seek new information and establish connections with dispersed media content (Jenkins, 2006). Convergence culture is comprised of three processes; media convergence, participatory culture and collective intelligence (Jenkins, 2006). Media convergence is the flow of content across media platforms, participatory culture describes how consumers are... Continue Reading →
Video Podcast: An Analysis of the Past Relationship of Analogue Media
Welcome to the first podcast element of the Media and Digital Transformation portfolio. Here, I analyse the topic of analogue media within sport. Identifying the origins of traditional media formats allows a comparison to be made in the portfolio with the new forms of consuming sport. Providing an all round picture of the digital media... Continue Reading →
Media and Digital Transformation in Sport 