My recent blog posts have covered the digital disruption in the football industry and the digital revolution in sports media ecology in women's football. In continuation of this, this blog is going to analyse the effect of eSports on the football industry during the COVID-19 pandemic. eSports is set to become one of the fastest... Continue Reading →
The unknown! A discussion about virtual reality and the world of Esports
The penultimate interaction of this 6 part series in which myself and fellow sports marketing masters student, Jack Prentice, will be discussing the growth of Esports accompanied with an evaluation of the lastest IT craze, virtual reality, or VR as it is more commonly known. As some of you may, or may not know, the... Continue Reading →
Media and Digital Transformation in Sport 