NBC effectively promoted diversity during the Paris Olympics by partnering with digital creators from various backgrounds. This strategy enhanced representation, fostering a more inclusive narrative that resonated with global audiences. The initiative broke stereotypes in sports media, emphasizing the importance of diverse voices in storytelling and encouraging future sports coverage to prioritize inclusivity.
Meet the Team – Tabitha Bristow
Tabitha Bristow, a 22-year-old MSc Strategic Sport Marketing student at Leeds Beckett University, aims for a career in sports marketing with a focus on inclusivity and diversity. Bristow's love for sport began during her childhood, nurtured by gymnastics, skiing, and watching MotoGP. She intends to apply her Fashion Promotion skills, honed at Birmingham City University, to sportswear and sports merchandise, particularly targeting the next generation of sport consumers.
Media and Digital Transformation in Sport 