This final episode of the 6-part series on media ecology and gender equality in tennis explores the potential impact of future media on the sport's gender balance. The podcast features Alanna discussing implications, historical context, and predictions for social media's influence. It also addresses potential biases, fear of criticism, and their impact on gender bias and rule changes in tennis.
Are new media platforms contributing to gender inequality ?
The blog discusses the impact of new media on gender equality in tennis. It highlights the influence of platforms like Facebook and Instagram, where women have an advantage due to user demographics. The analysis also covers YouTube and TikTok, noting disparities in exposure for men's and women's tennis. The piece concludes with questions about the future of gender equity in media.
Equality vs Equity? Is current media ecology making differences in men’s and women’s tennis fairer?
The media's impact on gender equality in tennis is significant. It exerts pressure on sporting organizations, leading to positive changes like equal playing time and sponsorship. However, there are concerns about overcompensating for equality, potentially leading to unfair advantages. The influence of media on public perception and gender balance in sports remains uncertain.
Media and Digital Transformation in Sport 