Media and Digital Transformation in Sport
Analysing the Digitalisation of Sport
I'm 22 years old and from Macclesfield, a small town in Cheshire. After earning a second class honours degree in Sport Business Management from Leeds Beckett University last year, I've opted to pursue a postgraduate course in Strategic Sport Marketing to expand my knowledge. I have been passionate about sports since I can remember. Everything... Continue Reading →
Summary: Women's football has experienced a surge in global popularity, leading to enhanced professionalism, media coverage, and fan support. Convergence culture has integrated the sport into various media channels, boosting visibility and audience growth. This has also empowered fans to engage actively through digital platforms, fostering a vibrant online community. Technological convergence has made women's football more accessible, eliminating geographical barriers and enabling transmedia storytelling, ultimately transforming the sport and shaping its inclusive and vibrant future.
Football has evolved from a 90-minute game to a global digital phenomenon. Social media allows fans to engage, express opinions, and connect globally. Streaming platforms like YouTube offer in-depth content, while digital platforms erase language barriers, creating a global football community. The digital age has revolutionized how fans support their clubs and consume football content.
The concept of virtual reality (VR) dates back to the 1950s, but it wasn't until the late 2010s that it gained traction commercially. VR has impacted sports by aiding in training, performance analysis, and fan engagement. While it offers benefits such as safe training and immersive fan experiences, it also raises concerns like limited physical interaction and high costs. Despite its potential, regulatory bodies should carefully assess its usage.
The intertwining of sport and social media has brought both heartwarming moments and toxic behavior. The global reach of social media has led to clashes in opinions and toxic behavior towards players and fans. Racism and bigotry have marred the sports world, exemplified by the abuse towards players like Rashford and Saka. Initiatives like No Room For Racism aim to address these issues.
The rise of sports' monetary value can be traced back to the late 19th century with the pioneering international cricket match and the formation of major sports organizations. The post-World War II era saw a significant impact of television broadcasting on revenue. The 1980s and 90s marked the influx of money, propelled by global superstar athletes. Today, sports generate billions of dollars annually, making it a widely cherished and accessible pastime.
In recent years, Arsenal FC has undergone a significant transformation under the leadership of manager Mikel Arteta. The club's resurgence can be attributed to three key factors: Arteta's tactical evolution, a focus on nurturing young talent, and a newfound connection with the fan base. These changes have instilled a sense of hope and ambition within the club as they seek to reclaim their position as Premier League contenders after 20 years.
Leeds United has a strong following in Norway, with loyal fans and a historical connection dating back to the 1960s. The club's success with Norwegian players like Eirik Bakke and Alf-Inge Haaland has contributed to its popularity. Additionally, the Leeds United Supporters Club of Scandinavia offers support and opportunities for Scandinavian fans, ensuring continued growth in the fanbase.
YouTube, with over 2 billion users, is shaping modern society and revolutionizing sports consumption. The platform offers accessibility to sports content, benefiting amateur and youth levels. Additionally, it simplifies complex football tactics, making them accessible to novice coaches, fostering football's progress from the grassroots. This democratization of knowledge is vital for the sport's evolution.
Meet James Tyler: football fanatic turned marketer. After a romance with the ball that started in '08 at a Heart of Midlothian VS Gretna match, James decided to use marketing magic to expand the world of 'soccer' in the US. Now struggling to catch live games, James gets his sports fix swapping channels.
Media and Digital Transformation in Sport 